According to Mr. Nguyen Vinh Tran, MIKGroup’s CEO, the corporation pursued the philosophy of “creating complete products, services and experiences in terms of perfect and civilized living space with quality constructions” as premium project development direction.
"If you offer good products, customers would surely come to you. This is how we work", Mr. Nguyen Vinh Tran said..
Following this strategy, the corporation shaped many products to meet customers’ needs on quality, design, operation and management, etc. Pursuing premium products right from the start was perceived as a calculated but risky move by the corporation.
However, according to the corporation’s CEO, current real estate customers are wise consumers. The time when house buyers know product from investor’s promotion and introduction have long been gone. For each projects and projects being launched into market, customers are the fairest examiners. The rising rate of customers with premium real estate ownership need partly convinced MIKGroup to stay true to its strategy.
"Real estate is the kind of business that any company may do. However, build such a house, a hotel or resort for sale or for rent that the house buyers or service users, after the first deal want to buy more or rent more is something that not any company manages to achieve. Our target is such development, building customer’s trust step by step", the corporation’s leader shared.
With such position, MIKGroup’s projects at various regions attracted tremendous interest and reception by customers and investors.
In addition to each project’s quality and aesthetics, to meet customers’ rising demands, the corporation partnered with international hotel operation managers such as Meliã, Accor, IHG...
For example, to develop Mövenpick Resort Waverly Phu Quoc, the corporation partnered with Accor, one of the world’s leading hotel management corporations headquartered in France. The project consisted of sea villas, 5-star hotels and condotels on the primitive Ong Lang beach. This was also the only project chosen by Accor to manage in Phu Quoc.
According to the corporation’s representative, since real estate investment intention was conceived, the corporation did thoroughly researches on areas and regions with long-term development potential. Of which, Hanoi, HCMC and Phu Quoc (Kien Giang) were considered as the areas with highest potentials.