MIKGROUP AND ITS MARKS ON THE REAL ESTATE MARKET
MIKGROUP AND ITS MARKS ON THE REAL ESTATE MARKET

Thanks to the successes beyond expectations of its projects all over the country, MIKGroup has quickly become a first-choice developer and trusted brand in the real estate market.
 

Over four years ago, MIKGroup was still considered a “new kid on the block” as many might recall. However, in a short span of time, after its numerous projects left their marks and proved appealing to customers, MIKGroup has truly become a brand associated with class and elegance. As a result, MIKGroup and its projects have constantly made the list of international and local prestigious awards over the years.

With a wise business strategy and sharp market view, MIKGroup has chosen high-end products as its core business ever since it set foot in the real estate market. Determined to establish itself in the market, MIKGroup launched three distinctive product lines: high-end apartments under the brand of Imperia, i.e. Imperia Garden and Imperia Sky Garden in Hanoi; villas and townhouses, i.e. villa, shophouse and townhouse projects in District 9 (HCMC) such as Villa Park, Park Riverside, River Park, Park Riverside Premium, and RioVista; and resorts such as Sol Beach House Phu Quoc and Mövenpick Resort Waverly Phu Quoc.

Most notably, MIKGroup has strategically focused on three key markets – Hanoi, HCMC and Phu Quoc, instead of scattering its investment throughout the country for extensive coverage.

What all Imperia-branded high-end apartment projects have in common is their prime locations in downtown Hanoi and HCMC. On top of being in prime locations, the apartment complexes also adopted international quality standards; featured innovative, modern, smart and functional designs; and came in various sizes.

Imperia-branded products are viewed by investors as deservingly world-standard living spaces for Vietnamese, where MIKGroup has tastefully bridged interior space to exterior landscape for a modern upper-class lifestyle in harmony with nature.

 

Meanwhile, MIKGroup concentrated its developments of villas and townhouses in District 9, HCMC and in Hanoi with the most recent one being Elegant Park Villa. The complex of mansions, shophouses and villas that MIKGroup developed in East Saigon, the spotlight of the real estate market, made it one of the developers that turned the “promising” District 9 into livable spaces.

Catering to local needs and preferences for land-attached properties and high-end living spaces full of amenities, the developments of MIKGroup made the list of top absorption rate in no time.





With a wise business strategy and sharp market view, MIKGroup has chosen high-end products as its core business ever since it set foot in the real estate market. Determined to establish itself in the market, MIKGroup launched three distinctive product lines: high-end apartments under the brand of Imperia, i.e. Imperia Garden and Imperia Sky Garden in Hanoi; villas and townhouses, i.e. villa, shophouse and townhouse projectsin District 9 (HCMC) such as Villa Park, Park Riverside, River Park, Park Riverside Premium, and RioVista; and resorts such as Sol Beach House Phu Quoc and Mövenpick Resort Waverly Phu Quoc.

Most notably, MIKGroup has strategically focused on three key markets – Hanoi, HCMC and Phu Quoc, instead of scattering its investment throughout the country for extensive coverage.

What all Imperia-branded high-end apartment projects have in common is their prime locations in downtown Hanoi and HCMC. On top of being in prime locations, the apartment complexes also adopted international quality standards; featured innovative, modern, smart and functional designs; and came in various sizes.

Imperia-branded products are viewed by investors as deservingly world-standard living spaces for Vietnamese, where MIKGroup has tastefully bridged interior space to exterior landscape for a modern upper-class lifestyle in harmony with nature.

 

Meanwhile, MIKGroup concentrated its developments of villas and townhouses in District 9, HCMC and in Hanoi with the most recent one being Elegant Park Villa. The complex of mansions, shophouses and villas that MIKGroup developed in East Saigon, the spotlight of the real estate market, made it one of the developers that turned the “promising” District 9 into livable spaces.

Catering to local needs and preferences for land-attached properties and high-end living spaces full of amenities, the developments of MIKGroup made the list of top absorption rate in no time.


Capitalizing on the successes of past villas and shophouses, MIKGroup most recently launched Elegant Park Villa in the heart of Thach Ban Ward, Long Bien District, Hanoi. Right from its first phase of new launches, Elegant Park Villa took the spotlight in the real estate market of East Hanoi and stood among the most sought-after projects by investors.

As far as resorts are concerned, MIKGroup focused its development efforts on Phu Quoc due to strong potential in tourism development. MIKGroup’s debut project in the resort segment was Sol Beach House Phu Quoc.

Since its grand opening in 2016, Sol Beach House Phu Quoc has quickly become a destination of choice among local and international tourists. Industry experts attributed such traction to that fact that MIKGroup joined hands with Meliá, a world-leading hotel operator.

After Sol Beach House Phu Quoc took off, the developer partnered with Accor, another world-leading hotel operator, headquartered in France, on Mövenpick Resort Waverly Phu Quoc, composed of villas by the sea, a five-star hotel, and condotels situated on the beautiful, intact Ong Lang Beach. Mövenpick Resort Waverly Phu Quoc was also the sole project operated by Accor on Jade Island.


The project is highly viewed for its prime location, easy access to a large number of visitors, sea-view apartments, advanced functionality and amenities. Thanks to a combination of vantages and strategic partnership with world-leading designers, constructors and operators, Mövenpick Resort Waverly Phu Quoc is forecasted to the best performer in Phu Quoc by investors.

The daring tactic of “partnering with giants” is another worth-mentioning success factor. For designing, MIKGroup collaborated with SOM, a leading design, architecture and planning specialist, known for their iconic buildings all over the world. For operation and management, MIKGroup joined forces with Meliá, Accor Hotels (top 100 world-leading hotel operators), and InterContinental Hotels Group (the largest hotel brand in the world). For high-quality construction, MIKGroup sought expertise from Coteccons và Hoa Binh - most trusted contractor in Vietnam at the moment.

Operation and managementConstructionDesign
MIKGroup joined forces with Meliá, Accor Hotels,
IHG - InterContinental Hotels Group
MIKGroup sought expertise from Coteccons and Hoa BinhMIKGroup collaborated with SOM, a leading design specialist

That a myriad of companies flocked into the real estate market presented significant challenges to MIKGroup’s market entry as it came up against fierce competition. Therefore, brand positioning was not an easy task, especially since the map of the local real estate market had been clearly segmented by brand and each “slice of pie” became progressively smaller.

Yet, rather than disheartening the developer, those odds only made MIKGroup more determined to establish itself in the market and made the impossible possible in the tale titled “MIKGroup”.

Setting its mind on sustainable development, MIKGroup opted for a high-end product line rather than low-end one, which was a bold move for a new player because high-end customers are far more demanding and picky.

MIKGROUP

 

2016:

MIKGroup received BCI Asia Awards.

2018

MIKGroup received numerous awards at PropertyGuru Vietnam Property Awards 2018:

  • Mövenpick Resort Waverly Phu Quoc: ‘Best Hotel Development’ and ‘Best Resort Architectural Design’;
  • Imperia Sky Garden: ‘Best Condo Landscape Architectural Design’
  • Park Riverside Premium: ‘Best Housing Development’

2019: Imperia Sky Garden was honored as ‘Green and Smart Project’

MIKGroup was ranked as Top 10 Strong Brand in Real Estate Category

2017

Imperia Sky Garden received ‘Vietnam’s Best Green Project’ Award.

MIKGroup was honored as ‘Top 10 Outstanding Construction’ Brand or Product’ the second time

Sol Beach House received ‘Best Resort’ Award at The Guide Awards 18.

MIKGroup was honored as ‘Southeast Asia’s Most Innovative Real Estate Developer’

Mövenpick Resort Waverly Phu Quoc received ‘Southeast Asia’s Best Coastal Project’ Award

Nevertheless, the known preference for durability and resistance to change, especially to moving home, among Vietnamese explain their quest for long-term settlement. A good-quality real estate product, therefore, would certainly be customers’ first choice. The pursuit of international standards in building quality in each of MIKGroup’s project has demonstrated its dedication to customer service.

Each product was the outcome of an extensive analysis of customer behaviors and needs as well as customer and market understanding. MIKGroup team always went the extra mile to turn such inputs into excellent project designs.

Convinced that everything should be done in “good faith”, MIKGroup set out to offer Vietnamese a perfectly premium and value-added life. Such faith has driven MIKGroup to develop modern product designs, i.e. modern living spaces that are superior in amenities, functionality, and environmental friendliness.

Source: Reatime

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